Virtual Marketer - Rebecca Murtagh - Virtual Marketing Innovator and Expert

Rebecca Murtagh ~ Virtual Marketer

About Rebecca Murtagh

Rebecca, a marketing professional known as Virtual Marketer on Twitter, has earned a reputation as an expert in her field and a marketing innovator.

Rebecca is continually seeking emerging opportunities and methods that can be leveraged with sound marketing strategies to help you market your corporation, small business, organization, invention, or yourself.

Rebecca Murtagh is a consummate marketer and passionate entrepreneur at heart with a professional marketing career that has evolved over the past 25 years. In the mid 1990’s Rebecca became an early advocate for marketing involvement in website and e-business strategy when she pursued involvement with the development of the first 8 websites for her corporate employer, back when websites were considered “technology” and owned by IT departments.

Drawing From Experience: Website Design, Usability, SEO, Conversion and ROI
Before the Internet became part of Integrated Marketing strategies in the 1990’s, Rebecca’s expertise had culiminated through her experience in Advertising, Graphic Design, Creative Direction, CopyWriting, B-2-B Sales, Direct Marketing, Retail Store Management (how she put her self through college). Her marketing career may have started before the introduction of the computer to desktops, but she jumped at the opportunity to work on the earliest Macs in the 1980’s. Rebecca has been a self-starter, continually seeking, identifying, learning and developing methodologies to leverage new technologies to acheive marketing objectives of corporate, mid-size, SMBs and entrepreneurs every step of the way.

An Internet Marketing Pioneer
Unlike the traditional perspective of the time that websites were IT assets, Rebecca recognized early on that the website was a marketing asset. Rebecca was an early advocate of this shift, promoting the involvement of marketing professionals in working with corporate clients.The very day she was laid-off during the dot-com bust, Rebecca founded award-winning marketing firm Karner Blue Marketing. Rebecca has become recognized as an expert in her field, leading the way in E-Business Strategy, Website Usability, SEO Design, Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Internet Marketing.

Rebecca’s diverse professional expertise serves her well as she develops innovative marketing strategies and solujtions that aren’t just cool and up-to-date, but designed to impact the bottom line for organizations of all sizes.

Pushing The Edge In Website Function and E-Commerce
Rebecca was then enticed to move on to Harte Hanks Worldwide to lead the new media team of developers, website designers and SEO staff to launch the firm’s first $1 million dollar budget e-commerce website for Rhodes Furniture to rival Furniture.com. Rebecca led the creation of innovative new applications of Flash technology in the 1990’s to build the web’s first interactive “room planner” which integrated size and dimensions of e-commerce assets to enable pre-purchase room design for home owners and interior designers to save and manipulate…resulting in one of the Internet’s earliest fully interactive tools.

Upon successful launch, Rebecca immediately accepted an invitation to become Director of Marketing, New Media Services for the publicly traded technology company, Wave Systems, to develop OEM and international distribution of a very early Web 2.0 social media platform, DRM for streaming media and transactional security “wallet” platform. Becoming Corporate Marketing Director, Rebecca was part of a team with partners wuch as Philips, Compaq, Sony and CyberComm in Europe.

Marketing Firm Founder & Entrepreneur
In 2001, the very day Rebecca was downsized out of her position, she initiated the start of her marketing firm, Karner Blue Marketing, integrating everything she’d learned from working with outstanding professionals in web, application development, marketing, publicity, search engie optimization, internet marketing, and the creation of innovative new technologies to deliver new services, brand recognition, sales and increased market share for her clients.

In 2005, Rebecca led the creation of the nation’s first long-distance WiFi service for a commercial transportation system for a client, accompanied by an award-winning campaign, recognized with the prestigious American Marketing Society, New York Capital Region Chapter’s Annual “Mark of Excellence” recognizing marketing effectiveness and performance.

Professional Speaker
Rebecca has earned international respect as an expert in her field for her knowledge and ability to convey complex topics in a positive, useful manner as a professsional speaker to audiences from 15 to 600+. She has presented workshops, conference sessions, lectures and seminars around a large variety of internet, website, search engine marketing and business topics for organizations, including:

The Official Tweeter for Silicon Valley Brand Forum Social Media Event at EA Electronics Arts Campus.
Pharma SEM Annual Conference – Delivered a 3 hour Search Engine Marketing Worshop on Search Engine Optimization and Marketing.
Web 2.0 – San Franciso, CA – Presented Seminar: How to SEO Web 2.0 Websites.
NHFA – National Home Furnishings Association Annual Conference – Paradise Island, Bahamas – 2 Seminars: Search Engine Optimization and Characteristics of the Million Dollar Website.
ISA – International Sign Association Annual Convention – Orlando, FL – Search Engine Marketing Strategies.
NAPM – National Association of Purchasing Management – New York Chapter – Internet Emerging Trends.
PRSA – Public Relations Society of America – The Value of Search Engine Optimization in Public Relations.
American College of Surgeons – COSM – Boca Raton Resort & Club, Boca Raton, FL – How to Leverage Search to Build Internet Awareness.
ALTA Tech Forum – Association of Land Title Professionals – New Orleans, LA.
RPI – Engineering Symposium 2007, 2008 – Rensselaer, NY – multiple presentations on Internet Marketing and SEO best practices.
AdFacs – Business Expo – Albany, NY – multiple presentations on Internet and Search Engine Marketing.
Union College Lecture: Search Engine Myths and Facts.
U-Start Union College Entrepreneur Series – Schenectady, NY.
American Marketing Association NY Capital Region Internet Symposium – Albany, NY – Sole Chairperson for this wildly successful event.
EAP – Entrepreneurship Assistance Program Instructor – Albany Colonie Regional Chamber of Commerce – Albany, NY.
Society of Marketing Professionals – Association of Strategic Marketing – best Practices in Website SEO Search Engine Optimization.
Society of Marketing Professionals – Association of Strategic Marketing – Integrating Email Marketing, Your Website and SEO for Optimum Results.
Schenectady Business Center Entrepreneurship Course Instructor – Schenectady, NY
EAP – Entrepreneurial Assistance Program Guest Speaker – Albany Colonie Regional Chamber of Commerce.
Chairperson for the 2nd Annual Internet Symposium – American Marketing Association NY Capital Region Chapter.
Board Member American Marketing Association NY Capital Region Chapter.
Capital Leadership – Albany, NY – Expert Presenter on the Internet and Emerging Opportunities for Business.
Private Corporate on-Site Training and Seminars throughout North America.

A Recognized Expert
Rebecca has been invited to return 7 years in a row as expert judge for the annual Web Marketing Association Web Marketing Association WebAwards and 5 years as an expert judge for the Internet Advertising Competition, judging entries from around the world from leading B2B and consumer brands in every imaginable industry. Rebecca is also a article contributor to HF “Retailer” Magazine, blogged for her Marketing Firm and consultant to numerous marketers and entrepreneurs.

Professional Trainer
SEO, SEO Design, Executive Internet Summit, Internet Marketing and other training sessions are presented by Rebecca as an expert consultant, and through Karner Blue U, the training division of Karner Blue Marketing as well as private, full-day and multi-day on-site training for entire teams for corporations.

View Rebecca’s Extensive Professional Background on Social Media Platform LinkedIn.com

Rebecca Murtagh

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Rebecca Murtagh ~ Virtual Marketer

Rebecca is continually seeking emerging opportunities and methods that can be leveraged with sound marketing strategies to help you market your corporation, small business, organization, invention, or yourself.

The Official Tweeter for Silicon Valley Brand Forum Social Media Event at EA Electronics Arts Campus.

Pharma SEM Annual Conference – Delivered a 3 hour Search Engine Marketing Worshop on Search Engine Optimization and Marketing.

Web 2.0 – San Franciso, CA – Presented Seminar: How to SEO Web 2.0 Websites.

NHFA – National Home Furnishings Association Annual Conference – Paradise Island, Bahamas – 2 Seminars: Search Engine Optimization and Characteristics of the Million Dollar Website.

ISA – International Sign Association Annual Convention – Orlando, FL – Search Engine Marketing Strategies.

NAPM – National Association of Purchasing Management – New York Chapter – Internet Emerging Trends.

PRSA – Public Relations Society of America – The Value of Search Engine Optimization in Public Relations.

American College of Surgeons – COSM – Boca Raton Resort & Club, Boca Raton, FL – How to Leverage Search to Build Internet Awareness.

ALTA Tech Forum – Association of Land Title Professionals – New Orleans, LA.

RPI – Engineering Symposium 2007, 2008 – Rensselaer, NY – multiple presentations on Internet Marketing and SEO best practices.

AdFacs – Business Expo – Albany, NY – multiple presentations on Internet and Search Engine Marketing.

Union College Lecture: Search Engine Myths and Facts.

U-Start Union College Entrepreneur Series – Schenectady, NY.

American Marketing Association NY Capital Region Internet Symposium – Albany, NY – Sole Chairperson for this wildly successful event.

EAP – Entrepreneurship Assistance Program Instructor – Albany Colonie Regional Chamber of Commerce – Albany, NY.

Society of Marketing Professionals – Association of Strategic Marketing – best Practices in Website SEO Search Engine Optimization.

Society of Marketing Professionals – Association of Strategic Marketing – Integrating Email Marketing, Your Website and SEO for Optimum Results.

Schenectady Business Center Entrepreneurship Course Instructor – Schenectady, NY

EAP – Entrepreneurial Assistance Program Guest Speaker – Albany Colonie Regional Chamber of Commerce.

Chairperson for the 2nd Annual Internet Symposium – American Marketing Association NY Capital Region Chapter.

Board Member American Marketing Association NY Capital Region Chapter.

Capital Leadership – Albany, NY – Expert Presenter on the Internet and Emerging Opportunities for Business.

Private Corporate on-Site Training and Seminars throughout North America.